Porter Novelli


We motivate people to change deeply ingrained behaviors rooted in cultural and social norms. Our results are greater than influencing people. We make them believe.

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2 hoursPorter Novelli @porternovelli

Hashtags are fun, sure, but their role in paid marketing is more than questionable: bit.ly/1FPj4nx

19 hoursPorter Novelli @porternovelli

There's a new study on corporate social media usage and it's got more than a few surprises: bit.ly/1zTgg5c

5 daysPorter Novelli @porternovelli

Medium gets short, YouTube goes after kids (and their parents) and more in today's PNConnect Weekly Reading: bit.ly/1BZyfNi