Celebrating 40 Years of Transformations
When you pioneer your craft, you have more latitude than the average agency.
At Porter Novelli, we do more than just influence or change attitude and behaviors.
We transform them. We create brand, category and culture-shifting transformations
that people not only notice, they feel and remember — achieving for our clients,
not only what is great, but always greater than.
And with four decades of practice, we've become quite good at it.
If you want to leave a different type of impression, you're in the right place.
start
In 1972, Jack Porter and Bill Novelli set out to shake things up. They ended up
pioneering the use of social marketing — unleashing the opportunity to change
values, opinions and attitudes like never before. They simply thought there must
be a better way.
Today is no different. We won't give up until we've identified triggers that
unlock the hidden potential of transforming your brand, issue or topic. We never
default to usual solutions just because 'that's the way it's done'. Through a
combination of deep, data-driven insights, sophisticated metrics and creative
precision, we find the right solution that opens the floodgates of dramatic
opportunity.
Porter Novelli's 40th anniversary marks a celebration of our game-changing
contributions to the PR industry. We also celebrate the fact that our enduring
drive to transform our partners into greater than they ever thought they
could be hasn't changed a bit.
Do you want an agency that can reshape an ingrained habit?
Are you interested in educating policy makers and the public on a topic
and need an agency to help?
Do you need a way for an old brand to get new attention?
Would you rather make your PR decisions based upon measurable insights?
Do you want an agency that listens as well as it talks?
Are you looking for more 'of the moment' ideas that last more than mere moments?
If you answered YES to any of these questions you should be working with Porter Novelli
Every transformation starts with a single
click.
