Beware the agency that tells you it is all about the work. It sounds good—often accompanied by dazzling creative in a seamless pitch—until you start paying for the Pyrrhic victories of impressive but disjointed efforts, narcissistic star trips and high attrition rates that result from that mentality and culture.
The fact is, unless great work is informed and delivered by a process that is consistent, stable and deeply immersed in the insights, strategic needs and long-term business objectives of a client, it will slowly return ever-diminishing results for ever-increasing costs.
Success does not come from a single deliverable—or even a single campaign. In the endless flood of messaging today’s consumers must wade through, even amazing creativity is quickly washed from their consciousness by relentless torrents of information. Truly sustainable engagement results from the consistency and deeper understandings that grow from close strategic partnerships and collaboration.
At Porter Novelli, our clients are not without deep market intelligence or substantial resources. If all they needed was great work, they could easily hire a gifted designer, writer, publicist or social media expert. And if that is all they need, that is what we encourage them to do—excellent client service must begin with sound counsel from day one.
Our clients seek us out because they know they need more—and need it more than ever before. They recognize that in a hyper-competitive, hyper-connected global marketplace—with more diverse audiences more closely aligned than at any other time in history—success often rests in the power of a truly collaborative global network of experts working in close and constant concert on their behalf.
At Porter Novelli, we employ the full reach and connectivity of our worldwide offices to precisely tailor our experience, insights and expertise to the unique and particular needs and aspirations our clients hope to meet. We focus forward, together, to seize unforeseen opportunities and mitigate unexpected challenges—never making assumptions, never chasing platforms and never coasting in the recognition of past victories. In so doing, we empower clients to speak with total authenticity and authority, engaging their most critical stakeholders, influencers and audiences, regardless of size, location or platform.
We believe that it is not enough for us to simply be experts at what we do. That is a given. We must also be experts at what you do. That’s when a strategic partnership truly becomes powerful and transformative.