Mar 6, 2015 -

Porter Novelli UK is proud to be a supporter of Omniwomen UK, an initiative launched today by Omnicom Group and designed to inspire and encourage a selection of rising female stars from across its UK companies. Timed to coincide with International Women’s Day, the event includes speakers such as Emma

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The Science of Storytelling

Mar 4, 2015 -

(This post originally appeared on Jack’s Garage) At Porter Novelli we are about changing behavior – not just broadcasting messages but truly driving purposeful action through communications. We excel at identifying the insights and strategies that motivate behavior change and bringing those to life through a variety of methods. We believe that

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Hashtags: Not So Super

Mar 3, 2015 -

(Note: This post originally appeared on the PNConnect Blog) In the annual barrage of stats on Super Bowl ads and social media, one figure stood out: 50% of the commercials contained a hashtag. This was actually a drop from 57% in 2014, but easily outpaced Facebook or Twitter mentions (7%

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