Are We Experiencing ‘Awareness’ Fatigue?

Oct 6, 2015 -

Did you know that October is National Cyber Security Awareness Month (NCSAM)? And according to an email I received from Open Table today, it is also Vegetarian Awareness Month. This email came to me two days after I made a reservation at a steakhouse via Open Table.  Are they trying

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PR Is the Godfather of Modern Communications

Sep 22, 2015 -

In the 1920s, big tobacco commissioned Edward Bernays to get more women to smoke. He didn’t do it through advertising. He didn’t do it through PR. Not the way we practice those disciplines today. He used his uncle’s psychology approaches and insights. That human attitudes are shaped by the irrational subconscious. That you can

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