Porter Novelli

The Economist Group has run a piece by Karen van Bergen titled Don’t Demand Loyalty, Inspire It: To fight the war on talent, get your house in order first.

In the article, Karen writes, “It’s not just about life’s emergencies and crises though. Opportunities to inspire loyalty can be found every day. How clearly are you communicating company goals and objectives? How do you let people know their role in the bigger picture? How often do you map out the paths to career advancement or offer chances for professional development?

Everybody watches closely to see how a company responds to their coworkers’ ambitions, successes and setbacks. What you do, and how you treat people whether they are winning or struggling, speaks a lot louder than what you say.”

Read the entire article here.

Lean back is The Economist Group’s marketing blog for top thinkers and practitioners to share ideas for engaging with consumers in new ways. The blog posts a mix of data, news, and commentary from around the world that provides insights into the evolution of multi-platform marketing.