Porter Novelli

(Note: This was originally published on the Jack’s Garage blog)

So often, we hear how creative is just fluff – that it isn’t important but expensive and time intensive.

Creative can be used to accomplish so much – including improving the lives of families in one of the poorest places in the world. Check out how Haas & Hahn used creativity to bring attention to the favellas and color to the lives of those who live there.