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Zuckerberg: Facebook Is Close To Testing An Other-Than-Like Button
(Marketingland, 9/15/15)

PNConnect Insight – While Facebook’s CEO still insists that he doesn’t like the idea of a “down vote” button, and that this new feature would only be designed to express empathy (e.g., no one wants to “like” a post about a friend’s pet dying), the Facebook community continues to press for a “dislike” button or something similar to allow users to express unhappiness or disapproval of posts. Now that Facebook is making a slight concession, it may not be long before we see disapproval buttons. Such a feature would certainly provide brands more direct feedback about their content, but could also make direct interactions more uncomfortable. Read more about this on the PNConnect blog.

Via Buzzfeed

Via MarketingLand

Read the rest of the stories on the PNConnect blog.