Porter Novelli

This Week’s Top Stories

Twitter Plans to Go Beyond Its 140-Character Limit
(Recode, 9/29/15)

PNConnect Insight – Parts of this news make sense, particularly dropping how links (including uploaded photos) and user handles eat into character counts. But if you keep removing key differentiating features — like, say, an arbitrary character limit — then at some point the product stops being the product. Twitter’s character limit is what distinguishes it from Tumblr. While some commentators think this change will help Twitter relevant, it may have the opposite effect, with Twitter losing the key trait that makes it unique.

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Via Recode

Read the rest of the stories on the PNConnect blog.