This Week’s Top Stories
(Twitter Blog, 10/6/15)
PNConnect Insight – Moments, sometimes referred to as “Lightning,” has been talked about and teased by Twitter for months; it’s finally here. Essentially, Moments is a simple way to organize the chaos that is Twitter around a specific event or story (for example, the #superbloodmoon last month, or the Umpqua shootings, or the MLB playoffs). Moments are curated collections of tweets, images, videos, anything you can find on Twitter about a specific topic. They’re similar to Snapchat Discover, except you follow stories instead of brands. Moments are an entry point for people who’d otherwise waste time furiously refreshing their timeline; far more importantly, they’re a way to use Twitter for people who don’t understand or know Twitter at all. This is a big step for Twitter in trying to make the service more friendly to the casual user. For brands, it’s a way to more easily find the context around trending topics and events, and to look for ways to be part of those conversations.
Read the rest of the stories on the PNConnect blog.