Porter Novelli

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As Jack Dorsey Tries to Reshape Twitter, Revolving Door Takes Another Spin

(New York Times, 1/24/16)

PNConnect Insight – While this has little direct impact on a content marketing program, it speaks to the instability that has been plaguing Twitter management and causing uncertainty around the future of the product. Speculation about Dorsey’s future at Twitter, as well as the future of the network itself, is louder than ever. The Moments feature has been largely ignored, and none of the platforms introduced since Jack Dorsey’s return have seemed to excite users. Investors already wary about slow user growth were even more spooked by sudden executive housecleaning that did not include looking for a new head of product. Analysts have made a sport of seeing who can be the most sarcastic and pessimistic about Twitter’s stock prospects. For the first time, it’s a fair and realistic question to ask whether Twitter will survive 2016.

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Via New York Times


Read the rest of the stories on the PNConnect blog.