Porter Novelli

It’s my third day at SXSW and I’m fired up! I spent the morning at the SXgood Hub and met some wonderful people doing amazing things. Here are a few that stood out to me.

cool effectCoolEffect, which just launched, is a crowdsourcing platform that allows consumers to help reduce carbon emissions through a number of innovative programs. The founders’ belief that small actions ignite planet-sized change was the catalyst for Cool Effect. They curate the best carbon emission reduction projects and explain them in simple terms as a way of engaging people in solving one of our biggest challenges – climate change.

Socialgoodnow.com is the labor of love by Alex Cequea, who most recently was a marketing guy in the private sector. He developed a web series to highlight social issues through short animated videos and missions to engage others in the social good revolution. In just a few short months, his videos have been viewed by over 100,000 people.

MakerHealthMakerHealth is empowering the medical community to put their first-hand experiences to work. They create opportunities for health care workers to make or improve upon products to make health care better. Check out this pill bottle holder – a simple, ingenious idea to help make opening pill bottles easier. And at Thomas Jefferson University they have created a first of its kind program that teaches design to medical students. What a fabulous way to equip those on the frontlines of health care in solving problems!

The Charity Network provides a fundraising platform for non-profits. Viacom’s Viacommunity coached participants on how to tell their story, then recorded and edited them onsite and uploaded to Vimeo. Check out the cool stories on Vimeo at #story4change. And finally, help raise awareness about human slavery by supporting the #RedSandProject, an art installation project that vividly brings to light those who too often get lost in the cracks.

I hope you are as inspired as I was!