Porter Novelli

Global public relations leader Porter Novelli (PN) today announced that it has been named public relations agency of record for Feeding America, the nation’s largest domestic hunger-relief and food rescue organization.

Through a network of 200 member food banks, Feeding America serves 46 million people annually. Last year, the organization provided more than four billion meals through 60,000 food pantries and meal programs.

As public relations agency of record, Porter Novelli will develop and implement strategies in partnership with Feeding America’s communications team. Specifically, Porter Novelli and Feeding America will engage in deep analysis of existing programming, resources and messaging while identifying opportunities for new partnerships, innovations and strategies that will further Feeding America’s mission. Drawing on Porter Novelli’s experience in the space, the team also will work to bring attention to the intersection of hunger and health.

“We are honored to be named public relations agency of record for Feeding America, and to develop a comprehensive approach that thinks creatively, works collaboratively and acts in partnership to help Feeding America eradicate hunger,” said Maisha Pearson, vice president, Porter Novelli Chicago. “Porter Novelli’s history is rooted in the development of strategic communications plans for causes as critical as Feeding America’s. We will leverage our internal resources and Feeding America’s extensive network to raise awareness among key audiences.”

Feeding America’s mission is to feed America’s hungry through a nationwide network of member food banks and engage everyone in the country in the fight to end hunger. With the support of their generous donors, partners and advocates, the Feeding America network is helping to meet the nutritional needs of families across the country.

“With Porter Novelli’s support, we can connect new audiences with domestic hunger,” said Angela De Paul, Vice President of Communication for Feeding America. “Raising awareness for the 1 in 8 people who face hunger in America will help us meet the existing need and ultimately fulfill our work to end hunger.”