This week we are proud to welcome the World Social Marketing Conference (WSMC) to the Washington, DC area. We are excited to host fellow agents of change as the conference makes its first appearance in North America. During this week of social impact events, the Porter Novelli team will discuss our approach to behavior change around tough social issues. In fact we are proud to have a stacked roster of people sharing their good work.

  • On the first night of the conference, Porter Novelli is sponsoring the gala dinner where our very own Melissa Taylor, Partner, Global Learning and Development, will address attendees and review the expanding possibilities and potential for the social impact industry. There will also be some POP’n data from our PNStyles team.
  • Throughout the conference, we will keep a pulse on the current and future work of social marketing at our booth, where conference attendees will be interviewed as part of PN Perspectives. These interviews will be compiled into a highlights reel and shared across the world social marketing community.
  • PNStyles research will co-present a poster with our Lansinoh Laboratories client titled, “Preparing for Breastfeeding SuccessPerspective from Healthcare Providers in Five Countries.”
  • Finally, our esteemed co-founder, Bill Novelli will moderate a pane called, “A New Paradigm: Companies as Agents of Social Change.” It will focus on 2016’s arrival of the populist movement around the globe, spurred in large part by global citizens’ frustrations toward their governments. Leaders from a variety of global companies across different sectors will discuss how they navigate uncertain times, and how we as leaders in government and nonprofitcan teach and learn from each other.

This week, you can count on the Porter Novelli team to emphasize thatno matter where your professional role in social impact has you sitting todaythese lessons affect all of our futures.

Grab some popcorn and get ready for a jampacked week! Make sure to follow along by following @PorterNovelli and #WSMC17.