Just last week, 40+ embassy leaders and entrepreneurs convened in Washington, D.C. for the Global Entrepreneurship Export Exchange (E3) Conference. This full day event brought together top U.S. policy, trade, and corporate communications experts to discuss the global expansion of small businesses, reorient the trade debate and increase opportunities for entrepreneurs in the U.S. and across the globe.

At the event, Porter Novelli unveiled research on what Americans think of global trade and policy impacts to countries around the world, including the hot topic of the U.S.’s exit from the Paris Accord. Additionally, Porter Novelli connected with policy-insiders to ask them the same questions and see how those in the D.C. area view similar issues.

PNStyles, a 20-year nationally representative dataset of the U.S. population and PN View, a panel of beltway insiders and influencers, revealed what American voters and policymakers think of the current administration’s past and future actions on global trade:

  • 53% of U.S. adults think Congress will pass changes to NAFTA before the 2018 midterms, but only 33% of policy-insiders agree
  • When asked if an agreement other than NAFTA was going to be renegotiated, 17% of American voters and 13% of policymakers think CAFTA (Central America Free Trade Agreement) is up next
  • Policymakers are split when asked whose relationship with America has deteriorated the most – it’s a toss-up between Germany and Mexico
  • While only 6% of policy influencers thought the U.S.’s relationship with Russia had deteriorated the most, American voters are more confident in their assertion– 50% said Mexico, followed by 25% who said Germany, and 21% who said Russia
  • Given the breaking news on Cuba, only 2% of policymakers and 3% of Americans said relationship with Cuba had deteriorated the most

Additionally, Sean Smith, EVP of Porter Novelli and global reputation management expert, participated in a panel discussion on global brands and reputation management, as well as sat down with embassy leaders from Mexico, Spain, Georgia, Australia, Peru, and Chile and the Minnesota Department of Employment to discuss what challenges and issues each of them face in their own markets.

Interested in learning more? Hear Sean’s interview with Bloomberg’s Daybreak Asia on the impact of shifting global trade winds for small and medium business in the U.S. and watch the full Facebook Live interviews here.



Sean Smith, EVP at Porter Novelli (left), moderates a panel discussion on global reputation management for small businesses looking to expand globally at the E3 Conference in Washington, D.C. Photo courtesy of Global Situation Room.