Porter Novelli Launches “PN Influence Modeling”
May 22, 2013 • Press Releases
Global public relations leader Porter Novelli today announced the introduction of PN Influence Modeling, a proprietary offering which brings predictive, scientific rigor to communications program development in order to maximize tactical impact. PN Influence Modeling identifies which combination of content, delivery channels and stakeholders will have the best potential to influence a specific target audience to action.