Porter Novelli

Global public relations leader Porter Novelli today announced the introduction of PN Influence Modeling, a proprietary offering which brings predictive, scientific rigor to communications program development in order to maximize tactical impact. PN Influence Modeling identifies which combination of content, delivery channels and stakeholders will have the best potential to influence a specific target audience to action.

Global public relations leader Porter Novelli announced that Sally Ward, senior partner and managing director of the agency’s London office, has been appointed president, Europe, Middle East and Africa (EMEA), effective June 1, 2013. In this role Ward will be responsible for the growth and profitability of Porter Novelli’s regional operations. She will continue leading the agency’s London office.

Global public relations leader Porter Novelli announced today that Beth Davies has joined the New York office as executive vice president, consumer practice director. She will be responsible for providing leadership and strategic guidance to practice clients in the consumer, food, drinks and nutrition industries.