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Porter Novelli and Durex Pair Off in the U.S.

Sep 10, 2013 • Press Releases

NEW YORK, September 10, 2013 – Global communications leader Porter Novelli announced today that it has been named agency of record (AOR) for public relations services for Durex, a leading sexual wellbeing brand from Reckitt Benckiser. The agency has been charged with media relations, strategic planning and brand building in the U.S.

Durex inspires couples to get closer and go further through its extensive collection of condoms, lubricants and personal massagers, and provides tips and advice for lovers to make their bedrooms hotter than ever before.

“We have previously worked with Porter Novelli to help us build meaningful relationships with influencers across all media,” said Aurore Trepo, Durex marketing director, Reckitt Benckiser. “Their expertise in helping brands connect with consumers will be a key factor in making Durex a top sexual wellbeing brand in the U.S.”

Porter Novelli has represented Durex in China for the last two years, building consumer and influencer awareness and loyalty through consumer and lifestyle media work and events, integrated support for the brand's highly successful social media strategy, leveraging Durex's influential global sex survey and developing CSR programs to address sexual health and wellbeing in China. Most recently, the agency devised a successful “normalization” strategy to support the launch of Durex's Vibes range of sex toys in China.

In addition to Durex, Porter Novelli also works on Finish, Woolite and Resolve in the Reckitt Benckiser portfolio, and leads corporate reputation and executive visibility for the company’s employer branding efforts in the U.S.

“Durex is truly committed to enhancing the intimacy, safety and enjoyment of the sexual experience,” said Darlàn Monterisi, executive vice president, managing director, Porter Novelli New York. “We are looking forward to sharing that message with adults in this market, and helping the brand grow and thrive in the U.S.”

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