Office Culture

With an approach that is proudly and pragmatically Belgian—no-nonsense and straightforward, but balanced with diplomatic aplomb—the Porter Novelli Brussels team reflects and serves the needs of the city’s international business community, with equal experience in global and local initiatives.

With a well-honed dexterity to think globally and act locally, the team in Brussels drives significant business results for the international brands and global companies that are located in Belgium—while executing client work on national, regional and global levels for companies outside the country as well. The result is strategic and highly aligned communications that advance the broader message of global clients while translating, articulating and integrating that vision into the context of smaller markets.

Augmenting an international approach and perspective with an integrated approach to communications, the Brussels office is recognized for an ability to work seamlessly and creatively across public relations, public affairs and brand activation channels. With a well-established reputation for excellent strategic thinking as well as flawless creative execution, the Brussels team is recognized for a hands-on approach and easy-going style that consistently creates brand, category and culture-shifting transformations that people not only notice, but also feel and remember.


Inge brussels

Inge Boets

Managing Director

Hugo brussels

Hugo Beeckmans

Director, Health and Wellness Practice Leader

Wim brussels

Wim Destrijker

Director Brand Strategy & Creative Services

Sergio brussels

Sergio Di Gesu