Porter Novelli Iberia is the continuation of one of the pioneering PR Agencies in Spain, Comunicación Empresarial, founded in 1986. With 4 locations in Spain and Portugal, Porter Novelli Iberia represents more than 25 year experience in the Spanish and Portuguese market, together with the international know how. This allows us to develop innovative and strategic PR plans applying the latest communication trends, adapted to the customers’ specific needs.
We believe in a new way to understand the Public Relations. Our strategic vision of communications leads us to look for a creative 360⁰ approach beyond the PR traditional services. Our Know How is a legacy of our experience, research and analysis, and an in-depth knowledge of the different audiences that help us generate change in our client’s targets.
With an approach that balances a global point of view with a whole business strategy, the Strategic Communications team builds from a deep understanding of what society, clients, employees and investors expect. The ultimate, guiding goal is to always create value for a client’s company, products and services by strengthen their position with all key stakeholders.
A company’s reputation and strength within a market hinges on its ability to build and convey stories that are true, unique and generate empathy. It is not about “selling” stories but about motivating, inspiring and gaining credibility through quality content. Porter Novelli helps brands create compelling, interconnected narratives, distributing those aligned stories across channels and media platforms to obtain engagement with stakeholders.
MEDIA AND INFLUENCER RELATIONS
Knowing how to affect changes in the audience segments most capable of generating information, and whose opinions shape perception and opinion of a client, is the key to effective communication strategies. Porter Novelli has more than 30 years experience in building the relationships that allow us to engage key influencers, both online and offline.
Challenge To raise awareness among different target audiences of the importance of recycling domestic pharmaceutical waste and packages we took advantage of the fact of SIGRE being a non for profit organisation linked to health and environmental areas. Solution We created a 360º content platform, both for online and offline
Director, Brand Marketing and Consumer
Director, Corporate Reputation & Affairs
Director, Financial Communication & Public Affairs
Technology Practice Leader
Tourism Practice Leader