In partnership with HP, Microsoft Windows and GRAMMY blogger Arjan Writes, Artist#Talk is an exclusive influencer series where musical guests participate in a Q&A session and are given the opportunity to tell their story.
To keep HP front and center, prior to the session, influencers are given the chance to trial the latest technology and star products of the season, all enabled with relevant Windows 8 apps and Beats headphones.
Drive trial of key products at onset of key purchase seasons and secure media coverage, ultimately positioning HP as a credible voice in the entertainment influencer space and among the millennial target.
Artist#Talk occurs once a quarter and HP has most recently teamed up with the following talent: Emeli Sande, Sebastian lngrosso and lcona Pop.
The three events engaged over 177 influencers and secured 68 million total impressions to-date.