A True Original

7UP believes that originality and authenticity can change the world. To announce its brand refresh, we knit-bombed a double-decker bus – an original twist that captured the world’s imagination.


We created a single, impactful moment in time across 140 countries with our knit-refreshed bus. Global awareness of 7UP’s new look was the goal, and we achieved it!

Refresh Your Communications.

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