Never Run Out of Imagination, or Ink
We positioned HP’s Instant Ink as an innovative storytelling partner, delivering a supply of ink as abundant as a family’s imagination. Over 10 weeks, we brought the idea to life in a first-of-its-kind, socially sourced and collectively written children’s book – “Harrison and Hugo’s Imaginary Zoo.”
HP received praise for the book and commitment to family reading. The book was downloaded and shared more than 24,000 times. And with a 50 percent increase in the Instant Ink subscription rate, sales were good, too.