Following are the sectors in which we work. And while we obviously have dedicated teams and industry experts in each, we make sure that everybody works across disciplines other than their own, so our thinking never becomes blinkered or stale.
If you want coverage in headlines, bylines and online, our consumer practice will deliver it. But we go further: thanks to our knowledge of international trends, audiences and influencers, we create strategic global toolkits to be rolled out worldwide, hijacking media, generating word-of-mouth and bringing it all to life in digital. And we pride ourselves on our creativity: we’ll think as differently as you need us to. We’ve done it for brands such as Braun, Gillette, British Airways, Morrisons and the Royal Mint, and continue to achieve results that change attitudes and bottom lines.
Many agencies providing healthcare communications find themselves restricted by regulation, but we see this as a challenge that makes uswork harder to develop integrated campaigns that add insight and emotion to the responsible fusion of PR and medical education. Needless to say, we build these campaigns on our deep understanding of the sector. We also insist on working very closely with our clients, medical professionals and stakeholders: it’s the only way to deliver effective global and domestic communications programmes for healthcare clients, academic institutions, charities and NGOs.
Our Technology practice is powered by an unusually passionate team. We’re not only specialists in all areas of technology from gadgets to semi conductors; we’re award-winning obsessives. And this shows across the many product and creative campaigns we’ve carried out for HP (B2C for the print, PC and mobile portfolios), Yahoo, Spinvox, LANDesk, ADI and BT, at UK, EMEA and global levels. We also run an outstanding news engine function that tracks topics, issues and trends to maximise share-of-voice for clients with key influencers both on- and offline.
With little public trust in business, successful reputation management needs to be more proactive to rebuild understanding, belief and respect. As experts in strategic planning, stakeholder engagement, thought leadership, crisis communications and digital media, that’s exactly what we do. We tell powerful corporate stories and create opportunities for clients such as HP, Royal Mint, BT, Warburtons, General Mills, Toyota, Braun and Southern Cross Healthcare to deepen their customer loyalty, drive advocacy amongst opinion leaders, improve recruitment and protect their ‘licence to operate’.
Sally rejoined Porter Novelli as Managing Director in 2010, having been here formerly as a portfolio director for seven years, before she left to become Deputy CEO of Weber Shandwick UK and consumer practice chair across EMEA. She has devised and run award-winning integrated communications programmes on local, European and Global scales, with client experience including Unilever, Coca Cola, Heinz, Nestle and MasterCard, and sector experience including FMCG, professional services, travel and consumer healthcare.
|Allianz Animal Health/Petplan
Almond Board of California
Analog Devices (ADI)
Bristol Myers Squibb
|Dun & Bradstreet
General Mills Europe
Gillette Group UK Ltd
Melbourne Business School
|Procter and Gamble
The Media Trust
If you’d like to know more, please contact:
+44 20 7853 2222