“The nation’s longest Cause Branding benchmark, the 2010 Cone Cause Evolution Study explores consumer attitudes and expectations of company support for social and environmental issues. The results are exciting in light of the recession – they revealed that even as cause marketing continues to grow, consumers are eager for more. In fact, 83 percent of Americans want MORE of the products, services and retailers they use to support causes.
Key Findings Include:
81% of Americans said companies should financially support causes at the same level or higher during an economic downturn
64% believe companies responded well to social and environmental issues during the recession
80% are likely to switch brands, similar in price and quality, to one that supports a cause”