“American demand for cause is stronger than ever, according to 20 years of benchmarking data. Despite a marketplace saturated with cause-related programs and messages, the U.S. consumer appetite for corporate support of social and environmental issues appears insatiable, according to the 2013 Cone Communications Social Impact Study.
Key Findings Include:
54% of Americans bought a product associated with a cause over the last 12 months, increasing 170% since 1993
89% of Americans are likely to switch brands to one associated with a cause, given comparable price and quality, jumping nearly 35% since 1993
91% wants even more of the products and services they use to support cause”