Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study.
Key Findings Include:
- 91% of global consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues
- 84% say they seek out responsible products whenever possible
- 90% would boycott a company if they learned of irresponsible or deceptive business practices