Purpose isn’t just the latest marketing buzzword or moment-in-time tactic. Not only do Americans expect companies to lead with Purpose, they are ready to reward these companies in a variety of ways. In fact, companies that lead with Purpose will stand to build deeper bonds with existing consumers, expand the consumer base and enlist those brand advocates to share the brand message.
Key Findings Include:
- 78% of Americans believe companies must do more than just make money; they must positively impact society as well
- 77% feel a stronger emotional connection to Purpose-driven companies over traditional companies
- 66% would switch from a product they typically buy, to a new product from a Purpose-driven company
- 68% are more willing to share content with their social networks over that of traditional companies
