As Climate Week unfolds here in the U.S., the conversation around the climate crisis has reached increasing heights – from new warnings from the United Nations that country climate plans are not aggressive enough – to nations crying out that the climate breakdown has reached their shores in dramatic and deadly ways.
Today, we launch the fourth installment in Porter Novelli’s Focus series that explores American perceptions on business responsibility to solve for the climate crisis – and how individuals are willing to support companies that lead with action.
Introducing the Porter Novelli Focus: Business Action for Climate Crisis.
Key Findings Include:
- 73% of Americans said that they are more concerned than ever before about the impacts of the climate crisis.
- 80% believe companies have a responsibility to help solve the climate crisis (vs. 67% who feel a personal responsibility).
- 75% want to hear more from companies on what they are doing to help solve the climate crisis.
- 68% believe they can make an impact on the climate crisis through making more sustainable purchases.
- 61% of Americans say they are confused by the terms companies are using to talk about how they are helping solve the climate crisis.
This research shows that Americans want the private sector to play a leading role in solving for climate change. They are also eager to hear more from companies on their climate commitments and are willing to reward brands for doing so through loyalty and purchase. But brands must do so in a way that is consumer-friendly to bring even more Americans along on the journey to climate solutions.
To learn more about this research, please contact [email protected].