We are excited to share our inaugural Porter Novelli Executive Purpose Study.
Myriad studies from reputable institutions, especially today, prove how stakeholders expect companies to lead with a Purpose-first approach, but far fewer dive into the executive mindset on this philosophy. This research unpacks the many dimensions of Purpose through the lens of the executive leader.
Within, you’ll better understand that creating value for all stakeholders, not just shareholders, is the new go-forward strategy – and not simply an aspirational idea for a few leading brands. Further, business leaders steadfastly agree with this sentiment and believe stakeholder-centered business ultimately drives profit. A win for business and society.
Key findings include:
- No institution has a perfect reputation or track record, and business is well-aware. In fact, 76% of executives acknowledge the role of business in perpetuating systemic racial inequality and are committing to action now more than ever.
- 8-in-10 executives feel that business has the scale, speed and acumen to solve today’s most pressing problems, and 7-in-10 feel that, to truly be Purpose-driven, a brand must be willing to take risks that address social justice.
- 9-in-10 executives believe that business must benefit all stakeholders (not just shareholders alone).