As the rapid evolution of traditional, digital and mobile technology drives communication further and faster every day, many organizations have suddenly found themselves in the middle of a truly global conversation that, more often than not, is occurring in real time. The ability to shape and participate in that dialogue quickly and effectively, in an authentic and appropriate voice, is paramount to successful engagement and overarching strategy.
Porter Novelli has found that encouraging diversity at all levels not only creates an internal atmosphere of creativity and cooperation—it also provides our clients with a very real competitive advantage. The days of narrow and compartmentalized markets are a thing of the past. Clients need strong, seamlessly functioning teams with diverse perspectives in order to recognize cultural shifts and perceptions as they happen, and often even before. To be effective, messaging must now be authentic within specific target markets, and simultaneously in alignment across markets as well.
The only way this is possible is by building diversity into the very DNA of an organization’s culture. This involves much more than just paying tribute to the principles of inclusion. Truly effective diversity—the kind that sparks deep human insights, draws from a broad palette of global values and fully leverages a team’s cultural intuition—requires a serious organizational commitment.
Porter Novelli is proud to have made that commitment throughout the agency. In order to empower clients with interconnected and multifaceted communication and consumer engagement, our Diversity Council has created programs to attract, retain and develop the best talent in the world. Our local Diversity Council chapters motivate and inspire employees to draw from their individual cultural perspectives as well as incorporate other perspectives into the planning and services they provide our clients. In turn, these local chapters inform and share knowledge with other offices and the agency’s executive committee as well.
Today’s rapidly growing and emerging markets demand products and services that resonate across all cultures and communities. In principle and practice, Porter Novelli is committed to empowering our clients with the diversity of insights and understandings that will position them for success, authenticity and acceptance worldwide.
So let us continue to embrace our core values of being accountable, challenging ourselves and each other to be the best, and fostering global collaboration. In today’s global business environment, diversity is not only a reflection of our collective core values—it is a prerequisite for delivering the results that our clients demand and deserve.