One of our favorite blogs says that Porter Novelli “rocked” when it came to producing content and utilizing social media, especially Twitter. Check out the excerpt below and for the full post, click on the link above:
Cannes in June. The food. The Carlton, Martinez and Majestic hotels. The Haute Corniche. Robert Redford. Patti Smith. Ogilvy’s clever #DO100 campaign. The big book. The ads. The giant kitty. The Croisette and the beaches. Sorbet cassis & sorbet poire (the most perfect 2-scoop sorbet combination in all the world). The parties (although I only managed to go to one). One of the biggest gatherings of the world’s most talented creatives in recent history. Excellent coverage from several industry insiders via blogs and twitter. Fireworks.
Speaking of coverage, I have to give serious props to the Porter Novelli team for the job they did both on their blog blog and on Twitter this year, and particularly Danny Devriendt and Marta Majewska for taking over the #CannesLions hashtag on the twitternets. If Gold goes to the Porter Novelli Blog, Silver goes to the Fast Company blog. Everyone else can share bronze.