PNStyles findings reveal slightly less than one quarter (24%) of Americans choose natural or organic food, when it is available. Although income is not a factor in choosing natural or organic food, women choose natural or organic food more often than men (20% vs. 28%). Additionally, Americans ages 18-29 are more likely to choose natural or organic food than their older counterparts. Further, Americans who have a college education report choosing organic food at a greater percentage than those who do not.
Finally, it’s not just your imagination, organic preference has nearly doubled since the start of the new millennium (13% in 2002 to 24% in 2015).