Almond Board of California partnered with us to increase demand, consumption and positive perception of almonds globally.
We developed an industry narrative that contextualized the value of almonds and positioned the industry as a leader in sustainable farming practices.
Almonds are the #1 nut associated with healthfulness. They are recommended by Health Professionals. And have enjoyed a 138% increase in global shipments. The reputation messaging is seamlessly being integrated into all consumer, health and food professional campaigns.