Almond Board of California "Building a Healthy Relationship with Almonds"

Almond Board of California "Building a Healthy Relationship with Almonds"

Starting Dialogs, Continuing Conversations

Almond Board of California partnered with us to increase demand, consumption and positive perception of almonds globally.

We developed an industry narrative that contextualized the value of almonds and positioned the industry as a leader in sustainable farming practices.

Results

Almonds are the #1 nut associated with healthfulness. They are recommended by Health Professionals. And have enjoyed a 138% increase in global shipments. The reputation messaging is seamlessly being integrated into all consumer, health and food professional campaigns.

Shake our tree.

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