"The Real Challenge"

"The Real Challenge"

Going Beyond the Bucket

The Ice Bucket Challenge was amazing but still people did not understand the organization or the disease.

The ALS Ice Bucket Challenge united millions of people across the world. We used this unprecedented attention to shed light on the ALS Association and spread disease awareness.


Understanding meant donations. These donations were able to triple the amount of research being done. And after 75 years of no progress, researchers have made a breakthrough in ALS discoveries.

Break the ice.

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