The Real Challenge

The Real Challenge

GOING BEYOND THE BUCKET

The ALS Association’s Ice Bucket Challenge became a global phenomenon and unified millions.  However, the campaign itself outpaced education of both the organization and the illness it’s trying to eradicate.

So, we leveraged this heightened attention to shed light on the ALS Association, facilitate partnerships between university scientists and industry leaders, spread disease awareness and continue the campaign’s positive momentum.

Results

Through our partnership, we helped the ALS Association raise approximately $220 million globally, which helped to triple the amount of research conducted each year on ALS, and secured coverage on more than 2K outlets ranging from TIME, CNN and BBC to Good Morning America and the Today Show.

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