Launching The New Normal For Payments

Launching The New Normal For Payments

WHEN YOUR COMPETITOR IS A VERB

We partnered with Zelle to cut through the payments noise of PayPal and Venmo, attract potential partners to the app, and create excitement with early adopters ahead of Zelle’s launch.

We strategized a rolling launch to build brand momentum and keep Zelle top-of-mind with three phases: (1) the brand launch at Money 20/20 in front of a standing-room-only crowd, (2) a Zelle-branded experience, including a national media blitz, and (3) unveiling the app ahead of Apple Pay’s launch.

RESULTS

As the architects for this launch, our team secured nearly 550 placements, including New York Times, Bloomberg, Fortune, L.A. Times, Good Morning America and Washington Post – as well as 6.5 billion impressions across social media. Also, we captured 87% share of voice among competitors at the official launch at Money 20/20.

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