According to the late comedian Sam Kinison, there wouldn’t be world hunger if people would live where the food is! The outrageous stand-up was no futurist, but he had a point, and years later, cutting-edge technology speaks to it: While hunger persists around the globe, innovations have begun to dramatically improve people’s ability to grow and access food.
Why is there such reluctance to combine the need for food with the power of technology? How is technology changing our relationship with food? How do science and systems impact the way we grow it, consume it, market it, fortify it, manage it, purchase it and interact with it? The short answer: The changes are significant, the impact is growing and the story is complex.
Check out Porter Novelli’s latest in the Intelligent Dialogue series, Food 3.0, to learn more. And let us know what you think about the increasing close relationship between food and technology.