“To Tweet or Not To Tweet” – that is still the question for so many pharma marketers. Yet social media for pharma remains a hot topic on the conference circuit, proving that while pharma has made social engagement progress, there is still a long way to go to get really engaged. The Advanced Learning Institute’s series of conferences and workshops this week in Manhattan offered many of us in this space a chance to share and learn (and groan some, too).
Porter Novelli conducted a workshop on Monday that brought many from the pharma space together to learn best practices and discover some practical, strategic planning tools to get started in social or elevate current practices. Our step-by-step process to social media strategic and tactical planning was well received.
Porter Novelli’s “Twitter Engagement Options” grid proves that it is possible to get in the social engagement game and look at this space as part of an integrated campaign effort without going from zero to 60 with regulatory. Check it out.