When it comes to measure our personal influence online, we usually end up with some number. Number of followers, fans, mentions, likes, scores, etc. Whether is it a good thing or bad thing, we can’t do anything about it. Our online presence has been measured alongside with our activities we do on web sites or social networks. How much influence those numbers represent for your personal brand? I would say – surprisingly little.
As it was mentioned today at SXSW panel named EGOSystem, popularity does not represent influence and contrary, a person’s influence does not represent popularity. What makes you an influential person online is your ability to adapt and practice common principles of social influence. Knowing in what situation genuinely thank to other person, apologize or act consistently with previous behavior are only few examples of those subtle building blocks of your great online presence.
Happiness is not measured by number of followers, it is measured by your satisfaction with the interaction in your social group.