Upstairs in the sessions, people are talking about gameification of real world activities and the evolution of news media, but there aren’t any offerings on the trade show that I believe have gotten it right—yet.
Here are some of the things I saw that I do believe are on the right track, though:
- Social eCRM: We know that people of differing levels of influence are talking about brands and smart brands are using Facebook and Twitter to cultivate brand advocates. But there is a huge opportunity for an online Social eCRM that layers gamification strategies like points and badges and assigns influence values to each of your advocates to be a plug-and-play way for brands to incentivize their biggest and most influential advocates. One company that is trying to enter this space is Soovox:
- Gamification: Applying game dynamics in real-world situations is all the rage in discussions upstairs in the seminars, but I only saw one interesting application of it, in the sporting arena—the same area that Nike forged a path in with Nike+. I guess we’ll have to wait for other practical applications of these techniques. I’m sure there will be plenty. Here’s the sports tracking “game”:
- New journalism models: While there is lots of conversation upstairs about this, not much in the way of technology to deal with it. I did meet some guys who are combining social media data with Boolean logic, preferences, and natural language searching to create a personalized news aggregator that learns your interests and becomes an automatic curator of news content. An interesting step up from Google alerts, but there still is a way to go in this area as well.
Today’s seminar topics will be tomorrow’s real world applications, so I look forward to more and more examples of these ideas taking shape and influencing the way that brands market and that people interact with media.