On Tuesday, June 14th I’ll be speaking at the Mobile Financial Services Communications Leadership Forum, being produced by our friends at the Business Development Institute. They have a great lineup, with folks from Citi Deutsche Bank and the Wall Street Journal Digital Network speaking, among others.
I’m still working on my deck (don’t tell Steve who runs BDI), but my focus will be on emerging mobile trends like Google Wallet and how they will influence financial institutions now and in the near future. The basic idea of my talk is on the irony I see in how much money tells about a person, yet many financial institutions avoid social media as a way to connect with consumers. I understand there are regulations and other concerns, but when you have institutions like Wachovia using Twitter to update consumers about its merger with Wells Fargo, you begin to wonder why others wouldn’t emulate similar transparent models.
More after my talk. Here are some of the topics the speakers will cover next Tuesday:
- How do financial institutions communicate with customers and new prospects via mobile strategies?
- What are the best examples of how financial institutions are connecting with customers and prospects on public mobile/social platforms including Facebook, Twitter and others?
- How do financial institutions acquire customers through mobile?
- How do you organize your enterprise and integrate groups including mobile products and technology with marketing and communications?
- What are examples of how financial institutions connect with multicultural groups via mobile marketing strategies?
- How have financial institutions embraced location-based social mobile platforms to better serve customers and attract new ones?
- How do you deal with regulatory and compliance issues when implementing a mobile communications campaign?
What are the best examples of how to use mobile communications to connect with distribution channels including financial advisors?