From Cannes Connexions, daily digest of the Cannes Lions Festival:
Twitter Talk Fires Up· Three Twitter users with an already established voice continued tweeting unswervingly for the fourth consecutive day of Cannes Lions – dannydevriendt (Danny Devriendt), princess_misia (Marta Majewska) and JasonXenopoulos (Jason Xenopoulos).
· Both Danny Devriendt and Marta Majewska are representatives of PR firm Porter Novelli, and tweeted on similar topics/events.
· Twitter users showed significantly more interest in the panels and panel participants, rather than the names of organizations winning the Lions. This suggests that the top Twitter users are more interested in the thought leadership aspect of the Cannes Lions festival than in the competition wins themselves.