Today I am happy to announce the launch of Porter Novelli’s TrendingTarget. TrendingTarget is the first social media analytics tool to answer a critical question heard consistently from marketers – “What does my most engaged target audience care about right now?” but didn’t have a means to find out. TrendingTarget answers this question in real time, by taking a new audience-first approach to social media data analysis.
To give everyone a hands-on experience of TrendingTarget, we’ve also built a public-facing technology demo at MomTrending.com. There you can use TrendingTarget technology to explore recent conversation from a sample of influential moms on Twitter. Any brand that wants to know what influential moms are talking about today – or this month – can use MomTrending.com to find out, right now.
We’ve created a FAQ as well as a “Making Of” post to give you a bit more information around what went into creating TrendingTarget. We’re going to keep improving TrendingTarget, and we’d love for you to let us know what you think we should do with it!
TrendingTarget was built with an excellent – and flexible – social media management and analytics platform called Tra.cx. Check them out!