The October 17 issue of ADWEEK features a special section on marketing to Hispanics in which Porter Novelli figures prominently. The timing couldn’t be more perfect, as it coincides with Diversity Week 2011 at Porter Novelli.
In the main story, Hispanics Check In,Sonia Sroka, SVP, director of Hispanic marketing, is quoted on the imperative for marketers to integrate outreach to Hispanics at the strategic programming level, on Hispanics’ strong use of digital and social media channels and on the nuanced approach needed to effectively target such a diverse community.
Porter Novelli’s diversity efforts are showcased in “Porter Novelli’s Diversity Imperative.” The story underscores our commitment to diversity and inclusion, and details some of the programs supported by our National Diversity Council, including TORCH and the Medgar Evers College Summer Associate Program. As Anthony Viceroy, our global president and CFO and champion of our diversity programming, notes in the article, “For us to truly make an impact and influence the audiences most important to our clients, it’s critical for our staff to be representative of the marketplace at large.”