Can we really all just get along?
People from the age of two to the age of 60 use iPads. My parents didn’t even like The Beatles.”
Is it true? Do we have more in common with our parents than ever before? Do we like the same things? Use the same things? Are we Facebook friends?
The digital evolution has been credited with breaking down many barriers – between brands and customers, PR professionals and journalists, politicians and their electorates. But what does this mean for the future?
Don Tapscott, author of “Macrowikisnomics,” believes we are not in an Information Age, but an age of collaboration and participation, enabled by social networks. While social networks might begin as weak ties in your life, they can grow into strong ones, ones that will make a difference in your life, and potentially the lives of others. And it doesn’t matter how old you are. We no longer need leaders for a revolution; self-organisation by communities and peers will contribute to change.
Leaders of the old regime are always the last to embrace the new, and business can’t succeed in a world that is failing. Vested interest might resist change, but it is inevitable and history dictates it will be powered by the youth.
So it’s a good thing those two-year-olds are already practicing with communication technology.