Global public relations leader Porter Novelli today announced the launch of AIM Sports Reputation Management, a specialty service dedicated to providing college and professional athletic programs with assistance in leadership, ethics and brand management. Porter Novelli teams up with Curry, Wellborn and Battcher, a professional development and communications firm led by former NFL player, NCAA coach and ESPN analyst Bill Curry to design and deliver the new standard for sports ethics and crisis communications.
“The mission of AIM Sports Reputation Management is to help sports organizations prevent reputational threats from happening, and to mitigate them if they do occur,” said Brad MacAfee, senior partner, president, North America, Porter Novelli. “We are confident our team of experts offers everything an athletic organization needs to prevent and manage a crisis.”
Unlike other offerings in the market that focus solely on crisis management, AIM Sports Reputation Management is designed to help sports organizations avoid reputational harm, monitor for potential issues and manage through crisis situations. AIM Sports Reputation Management provides direct, hands-on reputation management suited to an organization’s strengths and challenges, through a combination of coaching, academic, legal and PR expertise.
“In addition to teaching teams and organizations how to manage their reputations, we want to bring personal integrity back to collegiate and professional sports,” said Bill Curry. “These athletes are admired not just by their peers, but by fans and younger generations alike. They need to understand their actions – on and off the field – have far-reaching implications for their teammates, coaches and institutions.”
Providing a wide range of services to professional and collegiate sports organizations and individual players, AIM Sports Reputation Management focuses on leadership development, crisis preparedness and management, social media auditing, proprietary real-time monitoring of news and social media conversations, spokesperson media training, media relations and coach and administrator consulting.