Yesterday was Mother’s Day and so we recently took a look at some very interesting data about what makes moms tick.
Just about one-in-six respondents (16.8%) in Styles are moms with kids under 18 living at home. That’s a lot of moms! Styles has a plethora of psychographics to understand how mom is so very different than most:
- Mom is likely to agree that Having an Attractive Physical Appearance is Important to Me (59%). This is significantly higher than Dad, by the way.
- A majority of moms also agree that they Don’t Ever Seem to Have Time for Themselves (52%). That’s nearly 20 points higher than Dad! (you knew this had to be true guys)
- Moms with kids at home are significantly more likely to agree they are in Excellent or Very Good Health (51%) than those with no kids under 18 at home. Same as dads with kids at home.