According to PNStyles data, 97% of all adult Americans have some type of hobby or interest, and here’s a list of the most and least popular.
Most Popular Hobbies
| Watching Movies at Home | 64% |
| Listening to Music | 60% |
| Eating Out | 59% |
| Reading | 54% |
| Surfing the Internet | 37% |
| Playing Computer/Video Games | 34% |
| Cooking/Baking for Fun | 34% |
Least Popular Hobbies
| Scrapbooking | 7% |
| Sewing | 11% |
| Going to Nightclubs/Bars | 11% |
| Gambling/Casino | 14% |
| Photography | 14% |
| Going to the Theater/Symphony | 15% |
Porter Novelli Styles is our proprietary longitudinal research program designed to understand the ongoing lifestyle trends, drivers and opinions of Americans. This representative survey, conducted using the GfK KnowledgePanel®, surveys more than 6,000 Americans per year and is weighted to the Census’ CPS to be representative of the US Population. Data from consumers is collected 3 times per year (Spring, Summer and Fall) and PNStyles also includes samples of Doctors and Tweens (12-17) once per year, as well as Estilos – a sample of Hispanic consumers in the US.