According to PNStyles data, 97% of all adult Americans have some type of hobby or interest, and here’s a list of the most and least popular.
Most Popular Hobbies
|Watching Movies at Home||64%|
|Listening to Music||60%|
|Surfing the Internet||37%|
|Playing Computer/Video Games||34%|
|Cooking/Baking for Fun||34%|
Least Popular Hobbies
|Going to Nightclubs/Bars||11%|
|Going to the Theater/Symphony||15%|
Porter Novelli Styles is our proprietary longitudinal research program designed to understand the ongoing lifestyle trends, drivers and opinions of Americans. This representative survey, conducted using the GfK KnowledgePanel®, surveys more than 6,000 Americans per year and is weighted to the Census’ CPS to be representative of the US Population. Data from consumers is collected 3 times per year (Spring, Summer and Fall) and PNStyles also includes samples of Doctors and Tweens (12-17) once per year, as well as Estilos – a sample of Hispanic consumers in the US.