PN @ SXSW: Saturday, March 14

by Jeremy Harrington
News 3.15.15
At the GoogleFiber house, attendees were laid onto ‘Birdy’ – a VR-enabled virtual flight simulator where people were given the ability to fly.
At the GoogleFiber house, attendees were laid onto ‘Birdy’ – a VR-enabled virtual flight simulator where people were given the ability to fly.
  • “We love brands… but brands want to be reinforced… if all TV were ads, it wouldn’t be interesting… it has to be about a storytelling experience” – Jason Rubin, Head of Worldwide Studios, Oculus
  • “The key to a successful SXSW brand activation? Challenge your client to show SX what the future of the company looks like. SX is their chance to showcase the future of their company amongst the greatest minds in digital and get realtime feedback” – Bonin Bough, Turning Talent Into Rockstars
  • “The whole world is looking at VR” – Jason Rubin, Head of Worldwide Studios, Oculus
A real life Bates Motel just steps away from the Convention Center! A few very brave souls are actually sleeping here.
A real life Bates Motel just steps away from the Convention Center! A few very brave souls are actually sleeping here.
A highlight of day 2 was the preview of Nielsen's new report Multicultural Edge: Rising Super Consumers to be released Monday.
A highlight of day 2 was the preview of Nielsen’s new report Multicultural Edge: Rising Super Consumers to be released Monday.

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