
- “We love brands… but brands want to be reinforced… if all TV were ads, it wouldn’t be interesting… it has to be about a storytelling experience” – Jason Rubin, Head of Worldwide Studios, Oculus
- “The key to a successful SXSW brand activation? Challenge your client to show SX what the future of the company looks like. SX is their chance to showcase the future of their company amongst the greatest minds in digital and get realtime feedback” – Bonin Bough, Turning Talent Into Rockstars
- “The whole world is looking at VR” – Jason Rubin, Head of Worldwide Studios, Oculus

