This Week’s Top Stories
Snapchat Redesign Puts Spotlight on ‘Discover’ News Portal
(WSJ Digits, 7/13/15)
PNConnect Insight — Snapchat is looking for ad revenue, and it’s changing its user experience to focus on brands, not user interactions. For previous examples of how this plays out, see Facebook, Twitter and others.
Facebook Changes How It Charges Brands for Clicks on Their Ads
(Ad Age, 7/8/15)
PNConnect Insight — For direct response marketers, Facebook has just made it much easier to target more meaningful ROI. Now, Facebook advertisers can opt for a type of ad that they only pay for when someone clicks on the ad’s featured link, rather than liking it, commenting on it, or sharing it. While some advertisers find these social engagements helpful in boosting brand recognition, commerce-focused advertisers will prefer this new alternative, which ensures that their spending is more closely tied to concrete business objectives.
For Advertisers, It’s Mobile Game Time
PNConnect Insight — In 2015, for the first time ever, more than half of the US population will be mobile phone gamers. That fact alone should make mobile gaming an attractive advertising option for marketers. Rewards-based advertising may be a way to get around the annoyance factor. If your brand is doing mobile advertising and hasn’t yet considered advertising within games, now might be a good time to start.
Read the rest of the stories on the PNConnect blog.