This Week’s Top Stories
News Feed FYI: How the Reactions Test Will Impact Ranking
(Facebook Newsroom, 10/8/15)
PNConnect Insight – This could have a big impact on how posts are ranked and appear in News Feeds. Reactions also opens up a lot of new data that will need to be parsed carefully by analysts to gain insights into how people are reacting to posts. Read more about this on the Voce Nation blog.
Snapchat Is Still Trying To Figure Out Its Own Content Strategy
(Re/Code, 10/13/15)
PNConnect Insight – One of the things that was going to set Snapchat apart from other platforms is that the platform itself was going to create content. Obviously, shutting down Snap Channel indicates that they haven’t nailed down the formula for creating great content on their own channel. So brands should cut themselves a bit of slack; if Snapchat is still figuring out its own Snapchat content strategy, brands might take a while to find their rhythm as well. Be willing to experiment and accept that some things will not work while you’re learning.
Read the rest of the stories on the PNConnect blog.