I’ve spent the last three days in Austin at the Spredfast Summit 2015. There was plenty of great food eaten, lots of good drink consumed and inspiring conversation engaged in as I met and mingled with both people who I haven’t seen in a long time or was meeting for the first time.Because of the nature of the event there was a strong focus on product. On tools. On how those tools can be used to engage with fans and distribute content efficiently and so on. This is all true and valuable of course. A hammer is a much more efficient way of putting a nail in a piece of wood than trying to use the palm of your hand. Tools help us.